The instruments

Intelligence

Four products. One thesis. Proximity converts to foresight. Foresight converts to advantage.

01Weekly

Cultural Velocity

We score momentum across properties, formats, and moments weeks before the market. Heritage catalogues, emerging formats, the signals that separate the durable from the noise. Weekly.

Used by Brand planners. Creative agencies. Talent.

02Monthly

Audience Crossover

Where cultural audiences actually intersect. Not demographic overlap, behavioural overlap. The bridges that make partnerships work, mapped from primary access to the ecosystems themselves.

Used by Brand partnerships. Creative agencies. Strategists.

03Quarterly

IP Monetisation Benchmarks

Anonymised deal ranges across licensing, equity, and partnership structures. Intelligence that only emerges from being inside deals. Priced properly, comparable at last.

Used by VC and PE. Talent. Estates.

04Quarterly

Gen Z / Alpha Behaviour Index

How younger audiences actually commit to IP. Format loyalty, attention migration, spend behaviour. From the projects they are already choosing, not surveys about what they might.

Used by Brand planners. Broadcasters. Investors.

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